With passion
& purpose

Thoughtful is an embodiment of our culture, reflecting our commitment to thinking and delivering in a way that leaves a lasting, remarkable impression on our valued customers.

How we think

Our Philosophy

Everything we do centers on experience.

We focus on crafting experiences that are thoughtful and considered, moving beyond mere transactions, ensuring every interaction is meaningful and aligned with our clients' best interests.
our culture

We take care of our people so they can do the same for you.

When our people are well taken care of, they are empowered to provide the highest level of care and service to you, our valued customers.
Our approach

Working in concert to protect your greatest investment.

Consistency in our approach to getting things done is the cornerstone of our trustworthiness and the reason why we're the brands you can rely on.

OUR TEAM

James Choe

Founder

Jessie Casner

CO-FOUNDER

Nick Khoe

CO-FOUNDER

Garrett Potter

FINANCE

ADVISORS

Tim Leslie

ADVISOR

Lonie Paxton

ADVISOR

KC Cullum

ADVISOR

WHAT WE'VE DONE

startups

9X

Our collective experience across 9 startups to date demonstrates a strong track record and passion for building companies from 0-to-1.
EXIT EXPERIENCE

5X

We've catalyzed growth in businesses, guiding them to pivotal milestones such as PE investments, IPOs, and targeted acquisitions.
leadership

100+

Over 100+ brands and companies have trusted our team to advise and execute go-to-market strategy driving value-creation.
products

800+

We've commercialized over 800+ products in nearly every consumer category with a track record for category disruption and leadership.